clar·i·ty
- The quality of being clear, transparent, or easily understood.
- A modern platform built to bring those things to pool service.
The Origin
We could not find the tool, so we built it.
We built Clarity because we felt the pains of the industry firsthand and could not find the right tools to solve them.
Julius came from years inside the pool industry. Pete left a twelve-year career in medical device and surgical sales, bought a pool service business in South Florida, and operated it himself.
We did not start with software. We started with the work.
What we found was not one broken workflow. It was an industry without shared infrastructure.
Pool companies do not break because owners cannot clean pools. They break because the back office becomes impossible to run.
The tools tracked the work. They held the records. They kept the schedule. But they did not coordinate the operation. Someone still had to chase technician updates, answer homeowner questions, follow up on issues, manage estimates, keep billing context clear, and make sure every important detail made it from the field back to the office. The operator was still the system.
Clarity is our response. A platform that brings homeowners, operators, technicians, and the work itself onto one shared system.
The goal is not to build another piece of software. The goal is to help build a better pool industry.
The Founders
We lived the problem first.
Pete Cabrera spent twelve years in medical device and surgical sales, earning the trust of skeptical, non-technical buyers in operating rooms and procurement committees. In November 2024, he left that career and bought a pool service business in South Florida to understand the problem from the inside.
As Founder and CEO, Pete leads sales, growth, and strategy. While operating the business, he handled routes, customers, payments, scheduling, administration, and the daily coordination required to keep service moving. He ran the company on the tools the industry actually uses and kept finding the same ceiling: the tools kept records, but they did not run the operation.
Julius Telleria spent four years in the pool industry across storefront, distribution, and field operations. He knew the same problems from the technician and operations side: missed context, disconnected handoffs, limited visibility, and the gap between how software thinks service works and how the work actually gets done. As Co-Founder and Chief Product Officer, Julius owns product and build decisions, making sure Clarity stays grounded in the real workflows of operators, technicians, and homeowners.
We are not outsiders guessing from a SaaS dashboard. We felt the pain, looked for the right tools, and built from the work. Clarity is what we wish we had when we were operating the business.
The Vision
A clearer standard for pool service.
Pool service has always depended on trust. But trust is hard to scale when every operator runs a different system, every homeowner has a different experience, and every job depends on a chain of disconnected handoffs.
Clarity is built to bring the work into one place. Homeowners get more visibility into the service happening at their property. Operators get a clearer way to manage the business without every detail living in their head. Technicians get a better system for documenting work, communicating issues, and passing clean information back to the office so estimates, follow-up, and billing do not become another round of confusion.
Our AI, Clara, runs the operational work that usually gets scattered across calls, texts, notes, photos, and memory.
When homeowners, operators, technicians, and the work itself live on the same platform, pool service stops being a series of disconnected handoffs. It becomes one continuous operation.
FAQ
Questions about Clarity.
What is Clarity?
Clarity is an AI autopilot for pool service that connects operators, technicians, and homeowners on one shared platform.
Clarity runs the administrative and coordination work behind a pool service business while giving homeowners a clear view of the service happening at their home. The platform handles customer communication, scheduling, service documentation, repair quotes, pool service history, billing workflows, and operational coordination in one place.
What is Clara?
Clara is Clarity’s AI engine for pool service operations.
Clara turns technician findings into clear customer-facing explanations, generates and sends repair quotes, coordinates repairs and scheduling, documents completed work, keeps customers informed, and processes payment once a job is complete. Clara does the repetitive operational work that pool service businesses usually manage manually.
How does Clarity work?
Clarity brings homeowners, pool technicians, and pool service operators onto one modern pool service platform.
Homeowners use Clarity to see service records, visit photos, chemistry updates, repair recommendations, approvals, service history, and communication. Pool technicians use Clarity to document visits, report issues, manage routes, and reduce admin work. Storefronts, Small Operations, Large Operations, and Solo Operators use Clarity to automate scheduling, dispatch, customer communication, quoting, billing, and post-visit workflows.
When a homeowner needs pool service, Clarity can match them with a local Storefront, Small Operation, Large Operation, Solo Operator, or a technician they already know and trust if that technician joins the platform.
Why was Clarity built?
Clarity was built because pool service has not had modern infrastructure for the way the industry actually works.
The Clarity team bought and ran a pool service business before building the platform. They saw that existing software could track work, but it did not solve the deeper operational problem: the daily coordination of customers, technicians, schedules, repairs, quotes, billing, documentation, and follow-up. Clarity was created to run more of that operational work directly and give homeowners the transparency they expect from a modern service experience.